The 22nd International Wine Festival of the National Hotel of Cuba concludes today successfully in terms of presentations on the part of the participants and potential of products for island tourism.
Foreign wineries, especially Spanish, were present at this three-day meeting, which is also a right time for debates, tastings and exchanges between experts in this interesting world of wines.
One of the examples came from the company Havana Club International S.A., when it exhibited the Spanish brand Campo Viejo, which seduced delegates and guests.
During the presentation of five of its best wines, held in the Vedado Room of the hotel, the national sales and marketing director of Havana Club, Ahmed Álvarez, said that despite the company not having a portfolio of wines, the Cuban rum being the reason, it displays certain imported brands from Pernod Ricard.
Havana Club International is a mixed company created in 1993, with the participation of the production company CubaRon and the French marketing company Pernod Ricard.
The executive admitted that they also market five products from that portfolio that they promote in the Cuban market, such as white wine from Campo Viejo.
For his part, the head of Havana Club’s strategic marketing team, Yuniel Delgado, provided details of the promotion of Campo Viejo, a traditional brand with a touch of modernity, which is why they decided to present the entire range in Cuba.
In the contacts at the party, the chef and sommelier Alejandro Herrera referred to the Spanish region of Rioja, where the five Campo Viejo wines presented come from -white, and three reds.
Another of the attractive exhibitions at the Wine Festival was that of Inversiones Pucara and Miguel Torres S.A., and a conference and pairing of cigars with wines, by the Cuban professor and specialist Fernando Fernández.
