Cuba today exhibits its proposals and services in the leisure industry while participating in the Beijing International Tourism Fair, which it has attended for years and won awards.
In this edition, the exhibition is accompanied by the Cuba Única campaign, which places the inhabitants, the benefits and values of the island at the center of the attractions that distinguish its tourism sector.
This promotional initiative officially debuted in China last month and has since been presented at trade events in Guangzhou and Shanghai.
The Cuban representation considers the presence in the Fair another opportunity to encourage travel to its territory, provide an approach to the business portfolio associated with tourism, and disseminate the different products, destinations and attractions of the field.
In the 2018 event, the position of Cuba won the award for Best Organizing Team. The sample was then made up of offers from the Gaviota Tourism Group, the companies Habanos S.A, Havana Club International S.A. and the of Cuban Medical Services Marketer S.A, in addition to Chinese agencies that do business on the island.
On that occasion Cuba also promoted various travel packages, renowned rum brands such as Havana Club and Mulata, tobacco, honey and medicines from the BioCubaFarma firm.
